Skip to contentFrom core to launch.
We build web platforms, mobile apps and first versions of new products for startups and SMEs in Egypt and the Gulf. Every project starts from our core, so your budget goes into what makes your idea different.
- One senior team, from the first call to launch
- Working software every two weeks
- A written warranty after launch
We don't start from zero.
Every system needs sign-in, roles, payments, notifications and an admin dashboard. Every project starts from our core, which covers them, so you pay for what is specific to your business.
By email, phone number, or Google and Apple, with a second step.
Who sees what and who does what, with a log of every action.
Cards and wallets through Paymob in Egypt and Moyasar or Tap in Saudi Arabia, with refunds and receipts.
Email, SMS, WhatsApp and app notifications, in Arabic and English.
Tables, search, exports, settings, users and roles from day one.
Right-to-left and left-to-right on every screen.
What are you building?
Pick a starting point and sketch the plan with us in under a minute.
- Online storeSell online, with stock, orders and payments.
- Bookings and appointmentsClinics, labs, salons, consultations.
- MarketplaceBrings sellers and buyers, or providers and clients, together.
- Internal systemReplaces spreadsheets for day-to-day operations.
- MVPThe first version of a new idea, to test with real users.
- Membership and subscriptionsPlans, recurring payment, members-only content or services.
Five promises, in writing
One senior team, from the first call to launch.
The team that plans your project builds it, and every change is reviewed before it's merged. It's never passed to people you haven't met.
How you can check it
Your project lead's name is in the proposal and the contract, and they're in every demo.
We don't start from zero.
Every project starts from our core: sign-in, roles, payments, notifications and the admin dashboard.
How you can check it
The core modules are listed on this site with what each includes, and your blueprint shows the ones your project uses.
Everything in writing before code.
A list of what you'll receive, screen by screen, with the time and a written quote, before we start.
How you can check it
The deliverables list, the working charter, and the discovery documents you keep.
Working software every two weeks.
A test link from week two, a demo every two weeks, a short update every week.
How you can check it
A test link from week two, and demos on the calendar.
A written warranty, then care.
A free warranty of 14 to 60 days by project size, then care plans with set response times.
How you can check it
The warranty certificate, for 14, 30 or 60 days, then the care plans.
Selected work.
What we plan and build as a studio. Before the studio, our team led more than twenty products in e-commerce, government procurement, real estate and healthcare, across Egypt and the Gulf.
Pernoscal: an Arabic-first website and back office for a hydraulics maker in Egypt.
A cylinder that comes apart as the page scrolls, three engineering calculators, a quote request in five steps and a service desk, with the back office where sales and service answer every request.
Scentera: an Arabic-first perfume shop in Egypt.
Six questions that find three scents, testers to try first, a passport for every batch and the real bottle in each scent's colour, with the back office that runs them.
DeyarTech: an Arabic-first platform for property management in Saudi Arabia.
Properties, leases, collection, maintenance and owners' associations in one place, with e-invoices built to ZATCA's rules, leases read from a scan, and an app for managers and technicians in the field.
Khairat: Udhiyah, Aqiqah and charity projects, commissioned online in Arabic and English.
A catalogue of sacrifices and charity projects priced in the donor's own currency, an Aqiqah calculator and a checkout that records the intention and the names, with the dashboard the team runs it all from.
Raad Dojo: an Arabic-first platform for online fitness coaching.
Nutrition and workout plans for each member, classes booked straight into Zoom, a chat with the coach and points that turn effort into rewards, with the admin that runs them.
DocuRedact: an online service that redacts sensitive data from documents.
Upload a document or import it from a cloud drive, choose what to hide and download the redacted copy, with subscriptions paid by card and an admin that runs them.
Canadian Business Network: the website and membership platform of a business network in Saudi Arabia.
Plans to choose from, bank transfers the team checks before a membership starts, an invoice for every step, events with RSVPs and an account for each member, with the admin that runs them.
Silver Pyramids: the website of a technology and marketing company, with a blog its own team runs.
Pages for three lines of service, a blog written and moderated in a headless content system, a company profile whose pages turn like a book, and a consultation request on the home page.
Bobazona: a website for a boba tea and gelato house in Arizona.
A menu by category, a guide to making a drink your own, a page for each shop that says whether it is open right now, and a franchise page for people who want a shop of their own.
From the idea to long after launch
- 1
Discovery.
We learn your business, write the requirements, design the key screens and give you a fixed written quote. The documents are yours even if you don't continue with us.
- 2
Build.
Two-week cycles, each ending with working software you can try yourself.
- 3
Testing and acceptance.
Two weeks to test everything against the agreed list, and we fix what you find.
- 4
Launch and handover.
We go live, hand over the code, documents and passwords securely, and train your team.
- 5
Warranty and care.
A free warranty, then a care plan that fits.
Warranty
Any defect within the agreed scope is fixed free.
Same-day response if the system is down, two working days otherwise.
| Project size | Free warranty |
|---|---|
| Small | 14 days |
| Medium | 30 days |
| Large | 60 days |
Four ways to work with us
Swipe the table sideways to see the rest of it.
| Discovery | A fixed-scope build | Days on demand | Care plans | |
|---|---|---|---|---|
| What you get | The written requirements, the key screens and a fixed written quote. The documents are yours even if you don't continue with us. | Everything on the agreed list, with working software every two weeks and a written warranty. | Days of engineering, booked in packs, for whatever comes up. | Monitoring, security updates and fixes after the warranty, with set response times. |
| Who it suits | For any project beyond a small one, and any idea that isn't clear yet. | When the scope is clear and written down. | For changes, small tasks and open-ended work. | After every project: Run, Grow or Scale. |
Who builds your project
- Your project lead
- A second engineer who reviews every change
A senior lead runs your project from the first call to launch, and a second engineer reviews every change. You meet your project lead on the first call, and their name is in your proposal and contract.
Six questions before you start
Is the code mine?
Yes, everything we wrote for you once paid in full, with a permanent licence to the core inside your product.
Why start with discovery?
Because a fixed quote without it is a guess. You keep the documents and prototype either way.
What if I want to change something?
Two small changes are free; anything larger is written up with its time and cost before we start.
How long does it take?
From 4 weeks for a company website to 25 for a marketplace; build your blueprint for an estimate.
Do you work with Gulf clients?
Yes, remotely, travelling for key meetings; we know Fatoora and the Saudi data-protection law.
Where is my data hosted?
On a cloud account in your name; inside Saudi Arabia for Saudi clients when needed.
Let's sketch your project.
Thirty minutes with the person who'd lead your project, no commitment. You leave with clear next steps, even if we don't work together.